About Us

Mint Global is a trustful partner to your business. We will help you find the best sport content, support you in negotiating good payment terms and be there to provide you technical support to ensure your contract conditions are well respected.

Who we are

The business development of sports media rights involves acquiring, managing, and monetizing the broadcasting and digital rights of sports events. This industry is dynamic, as it blends aspects of sports, media, technology, and marketing. Within this ecosystem, Mint Global is a support to its clients, mainly broadcasters, as a content provider, consultant, intermediary agent or enabler that the signal is delivered with the highest level of security. Below are key aspects of the nature of this business:

1. Acquisition of Rights

  • Negotiation with Rights Holders: Broadcasters, streaming platforms, and media agencies negotiate with sports organizations, leagues, or teams to secure exclusive or non-exclusive rights to distribute live games, highlights, or archived content.
  • Types of Rights: Rights can include live broadcasting, terrestrial, cable, internet, mobile, OTT, betting rights and new media (e.g., social platforms, mobile apps).

2. Content Distribution Channels

  • Traditional Broadcasting: TV networks pay to air live sports events.
  • Digital Platforms: Streaming services now play a major role in the market.

3. Monetization Strategies

  • Subscription Models: Generating revenue through pay-per-view or monthly subscriptions.
  • Advertising & Sponsorships: Selling ad spots during broadcasts or integrating sponsors directly into content.
  • Licensing: Selling rights to multiple broadcasters in different regions or for various purposes.

4. Market Trends and Opportunities

  • Globalization: Sports leagues seek to expand into untapped markets, creating opportunities for localized media rights deals.
  • Technological Innovations: Enhanced viewing experiences and multi-angle viewing options.
  • Fan Engagement: Interactive content, fantasy leagues, and real-time statistics enrich the viewer experience, increasing the value of media rights.

5. Challenges

  • High Competition: Bidding process can inflate the cost of rights, making profitability a challenge.
  • Piracy: Unauthorized streaming of sports events leads to revenue losses.
  • Fragmented Audience: Viewers are spread across traditional and digital platforms, requiring innovative strategies to capture their attention.

6. Regulatory and Legal Frameworks

  • Territorial Restrictions: Media rights deals often come with geographic limitations, influencing pricing and distribution.
  • Anti-Trust and Fair Competition Laws: Governments may intervene in cases of monopolistic practices in rights acquisitions.

7. Strategic Partnerships

  • Collaborations between broadcasters, sports leagues, and tech companies enable broader reach and better monetization through advanced delivery methods.
Years of experience
Countries of operations
Client satisfaction
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what we do

Licensing

Are you looking for an interesting Sport Media Rights licenses for your market? You want to expand your content to a higher level in order to reach more viewers? We have an expertise in different Basketball, Football, Volleyball, Handball, and many other sports media rights for Balkan region in last fifteen years, and we have delivered more then 100.000 matches over 15 years of work. We are specialized for the licenses originated in Balkan region. This region is well known by its sports nationalities, with focus on basketball, handball, volleyball and football. Basketball leagues and tournaments from this region are highly rated in the Basketball world, from where a lot of future NBA players are drafted. We have also worldwide exclusive license for various football competitions. Also, there are many small, OTT rights that we distribute on different territories.

Technical support

You are owning licenses but having troubles distributing them to your viewers? You are facing piracy issues when broadcasting and want to keep your business safe? Since the licenses are sold on exclusive basis for defined territories, it is of extreme importance that the rights obtained are distributed only on defined territories. We know that there is a lot of piracy and interruptions in transmitting the signal therefore we are supporting our clients in facilitating the transmission signal through secure lines. In this way we protect that the signal is sent safely, with highlevel of information security. Therefore we provide technical support to our clients so that the signal is safely distributed to the end customers.

Intermediation services

Gaining the most wanted sports rights like Football, Basketball top rated competitions requests long process of negotiation with the clients. Since there is not so many big rights, good relations with the right owners provides the possibility to be among the first ones in the line to negotiate about the rights purchase for certain territories. Since our clients are mainly broadcasters, for example national television, privately owned specialised broadcasters for sport events, and online platforms, there is a high interest to have the hottest rights with the aim to have the growth in reach of end customers. Thus, we are providing the intermediation services in order to negotiate and provide the desired portfolio of rights for our clients.

Consulting services

Since we are part of sport media rights business for 15 years, we are often asked for the following consulting services to our clients: guidance and support of the management in important conceptual and contractual issues, Due diligence process in order to ensure that the agreement area corresponds with the standards of our clients, Assignment obligations of other clients, in cases when the right obtained haven’t been sold to specific market.